Staying Alive in the 905

My Social Bookmarking Project

Posted on: November 21, 2009

As a result of my Twitter experience with the TassimoCanada product give-a-way I decided to change the topic for my bookmarking project.  I was such a newbie!  The more I used Twitter, the more  annoyed I became by the promotion of product on the real-time site.  I came to realize that I was in the minority so I decided to educate myself about the use of  Twitter for business, specifically marketing purposes. 

I am finding Twitter harder to grasp than Facebook.  That is because it is not as social as I expected.  I was unprepared for the self-promotion of businesses, blogs and products.  The constant re-tweet of tweets to counteract the immediacy that may have been missed first time around.  Almost like seeing the same commercials on television, over and over and over.  It really has become more business oriented than Facebook which I find is mostly social.

After reading many of the articles and blogs I bookmarked I realize that TassimoCanada is not unique in using social media for promotion and marketing.  I am impressed that they don’t tweet repeatedly.  However, I do have suggestions for them.  I think it is time for TassimoCanada to make their Twitter account into more of a two-way affair.  They are offering a magnificent give-a-way in return for followers and re-tweets.  How about posting links to coupons for discounts toward the purchase of the beverage pods?  How about information about where to purchase the pods?  How about a chance to purchase the machine at a discout for followers who tried but did not receive a “free” one?

I found some good advice and articles about best practices and measurement when using Twitter for business and learned about Twitter tools I did not know existed.

Now I really want to know how the number of tweets and followers translates into sales. If that is measurable.

Here is a link to my delicious bookmarks.


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